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GROUP CASE STUDY 1 INSTRUCTIONS
Textbook: Rothaermel, Strategic Managmenet Concepts and Cases (2014)
MY ASSIGNMENT IS 8 – 12 AT THE BOTTOM
Complete a case study of Amazon Corporation in the case section of the text (e.g., Case Number 1).
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Amazon Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components:
A total of 10–12 pages of text plus the exhibits
Cover page (must include the company name, your group name, a list of the active team members, the date of submission, and a references page; the document must follow current APA guidelines.)
Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: https://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with current APA-level headings for each component):
Executive Summary
Existing mission, objectives, and strategies
A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these 9 components:
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept: What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Concern for employees: Are employees a valuable asset of the firm?
Analysis of the firm’s existing business model
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SWOT Analysis (comes from researching the firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.
Deliverables for this section include:
SWOT Analysis
Internal Factor Evaluation (IFE) Matrix
External Factor Evaluation (EFE) Matrix
SWOT Bivariate Strategy Matrix
BCG Matrix (follow the Strategy Club’s template, not the textbook’s format)
Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
Deliverables for this section include:
Competitive forces analysis
CPM and analysis
Competitor’s ratios and analyis
Current and historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firm
The financial statements must include changes (deltas) between years.
Ratios from the most current and available 3 years with deltas and analysis
Alternative strategies (giving advantages and alternatives for each)
Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years and analysis
Each year must have 2 columns: 1 with your strategy and 1 without your strategy.
Include Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.
Net Present Value analysis of proposed strategy’s new cash flow and EPS/EBIT analysis
NOTE: To construct the first cash flow (cf1) at the very minimum, the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT and that figure will be your cfn for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).
NPV=-?cf?_0+ ?cf?_1/(1+r)^1 +?cf?_2/(1+r)^2 +?cf?_3/(1+r)^3 …?cf?_n/(1+r)^n
Specific recommended strategy and long term objectives
Explain why you chose the strategy, and discuss how much the strategy will cost to implement and how much new revenue your strategy will create. Include your action timetable agenda for accomplishing your strategy.
Proposed new business model