Option 1: In a well-written, 2- to 3-page paper demonstrating CSU-Global standards, discuss your findings on the methods used by companies to track online consumer behavior. Make sure to address the following questions, ensuring your analysis pertains to issues concerning marketing ethics:

What are the implications for those companies that bid for the chance to have exclusive advertising featured on their webpage? Is this practice based on the information exchange or some other type of consumer behavior?
Will these companies have issues involving customer privacy? Why or why not?
Your paper should meet the following requirements:

2-3 pages in length, not including title and reference pages
Formatted according to the CSU-Global Guide to Writing and APA Requirements.
Include at least 3 outside sources. The CSU-Global Library is a good place to find these sources.