Clearly identify your group’s “industry” then:
Task 1: Take an initial stab at identifying and establishing descriptive boundaries to your team’s company’s industry.
Task 2: Find or develop sufficient research/“evidence” for any one element of Porter’s Framework for your group’s industry and assess that one element
Task 3: Speculate at what stage in its life cycle your industry is: what preliminary evidence would validate your hypothesis?
Task 4: Explain what you did to DO tasks 1-3. (What did you ask yourself in order to know what to look at or for? What did you DO to find good sources?)