– Final Project –
This project is an opportunity for you to apply the inbound marketing process to your favorite company or nonprofit. There are three parts to this project.
1. Methodology Application.
As you know, the three stages of the methodology are: Attract, Engage, Delight. Analyze how each company applies all of the tools in each section to their business. Go into depth. If they are missing any tools, what would you suggest?

2. Social Media Audit
List the various social media platforms your company or nonprofit is currently on. Then suggest additional platforms if you think they should be there and explain why. Identify which platform have the most activity and user engagement.

3. Social Media Posts
You will create 5 original social media posts for your company or nonprofit. Explain how these posts would help to further drive traffic or increase sales.

You can put all of your responses into a powerpoint presentation. Thanks