1.We will be paying frequent visits to the How-To Marketing website ( http://howtomarketing.us/) over the weeks ahead. It features numerous articles written
by marketing experts on how they practice their craft. The pieces are succinct and take a hands-on approach to getting the job done.
The Past, Present, and Future of Marketing & PR ( http://howtomarketing.us/friedman1.htm)
In a wide-ranging interview with international marketing expert and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial
marketplace has come from, and where it may be headed.
2. Just a dozen or so terms and concepts get to the very heart of marketing communications – and public relations writers need to be familiar with those.
After viewing the Fundamental Terms and Concepts video linked below, please discuss below any aspects you might find especially relevant.
Video: http://wwmr.us/support/fundamentals/fundamentals.html (Links to an external site.)