Amazon Case Study

Readings:


https://www.crainsdetroit.com/news/why-long-island-city-checked-amazons-boxes
https://ny.curbed.com/2018/11/16/18098589/amazon-hq2-nyc-queens-long-island-city-explained

Question 1 (3 points)

Analyze Amazon’s location strategy in terms of their stated and perceived priorities.
How would you express their objectives and process in its implementation?
Question 2 (3 points)

How did Amazon conduct its search for a new HQ? If it’s not clear from the material, what process would you have used?
Question 3 (3 points)

What influenced Amazon’s in choosing the HQ2 site?
Question 4 (3 points)

In your opinion, did Amazon make the right location decision? Why or why not?