Team 6: name
Team Innovation Assignment 2: “Pain-Storming”
(1) What is your one idea—and what is the industry for that innovation idea—that you have selected for your team innovation project?
Our idea is to create an online information application to provide the male with professional and searchable skincare knowledge combined with offline collection stores of men’s skincare products from various brands. This innovation tends to offer targeted skincare products and customized consulting services for the male, which is able to solve the current situation that men do not have access to professional skincare knowledge or are ashamed to purchase directly from offline brand stores. The innovation idea is in the skincare industry.
(2) What are three customer “problems” or “pains” that your innovation idea addresses?
Our innovation idea is to provide professional skincare products and concepts for male customers.
1) Compared with women, most men pay less attention to skincare. They lack professional skin care knowledge and do not have specialized access to this knowledge.
2) Otherwise, many men believe that the use of skin care products is a stereotypical embodiment of femininity, so they are ashamed to buy skin care products from offline brand stores.
3) Last of all, Men’s skin has more collagen and elastin, making their skin thick and firm compared to women’s. However, skincare stores usually offer services to women rather than men, such as beauty. Male customers are unable to experience offline services, which creates a huge resistance. Therefore, our goal is to open premium online and offline skincare services and experiences for male clients.
(3) Who are your customers?
It is not just the women who need tailored skincare; men also need to take care of their skin every day. In fact, men’s skin is different from women’s. However, the skincare routine is always aligned with femininity in our society, deterring men from taking care of their skin. Hence, our target customers mainly focus on men of different ages, income levels, want to know more about their skin conditions, need tailored skincare knowledge, skincare routine, and even product recommendations. In all, we will help men realize the importance of taking care of their skin and provide detailed skincare information on our platform.
(4) What are the demand-technological and environmental uncertainty factors for your innovation?
PEST model
● P (Political): government policy of application, advertising regulation, product regulation, tax policy, labor law
● E (Economic): monetary policy, interest rate, Covid-19 has a negative impact on each country’s economy to varying degrees
● S (Social): competition among online media platform applications, changes in lifestyles of the target group (development in online shopping), social stereotypes (the male do not need to skincare, skincare is not manly performance for the male)
● T (Technological): technology in application development, technology in skin detection equipment
Competitor: Existing competitors are the most established brands and they hold a stable customer base and partners as well as market share
Customer: As the target group of the skincare industry, the user portrait of men is relatively blank which means the preferences of customers are unknown. Moreover, the purchasing intention and budget of the target group are also unknown.
(5) What are your preliminary ideas for a name, logo, and slogan for your company?
Name: Apollo
Apollo is the god of light, prophecy, music, and medicine in ancient Greek mythology, the god of calamity and relief, a popular god in the West, loved by others, and a name for a boy that will make him likable. Apollo is also known as Fubos Apollo, which translates to radiant, and he is the most handsome, happy, intelligent and sunny of the many male gods.
Slogan: YYDS
YYDS: You are Youthful, Dapper, and Sexy.
The slogan is a literal description of the customer, young, capable and handsome, but also to stimulate the customers to pursue beauty and exquisiteness. In China, YYDS also means the best ever or the greatest of all time. It’s similar to the meaning “GOAT” in English.
Logo：
Team Contribution:
Discussion: name
Question 1: 1
Question 22
Question 33
Question 4: 4
Question 5: 5