Benjamin is a newly hired Sales Manager in a skin care company, Benjamin used to work as an Operations Manager in a fast food company. Benjamin’s first task in the company is to create a strategic plan for a new series of cosmetic that are going to launch in two years. Previously, this company has never produce any cosmetic before. In order to create a good plan, Billy did extensive study on the previous plans in the market for the last 3 years.

Q2.Identify whether there is any problems in the planning of Benjamin Explain your

reasons for the problems you identified based on the management principles you

have learnt in planning. Recommend practical ways in planning for Benjamin to

achieve his objective.