Business Research

1.) There are four types of scales (nominal, ordinal, interval, and ratio scales). Identify each of these in its own paragraph or bullet point with an appropriate
definition and original example of a survey question that is representative of the scale. Use Taco Bell as the company surveyed with your example of
questions utilizing these scales (label the scales). Only one question per scale is required and must demonstrate a different scale for each.
2.) Identify and explain the five steps of the sampling process with each step in its own descriiptive paragraph. As you develop your work, be certain to be
detailed in your work, utilizing and defining relative terms associated with each step. (1 page estimated, with proper citations.
Format:
1.5 line spacing, Times New Roman, Cambria or Calibri 11 or 12 font, cover sheet required (something similar to this homework presentation), pages should
be numbered on subsequent pages (not cover) with student’s last name, first initial, and page number in top right corner (i.e. as on this document). Each
answer is on its own page and NUMBERED. If the answer is, for example, one and half pages, then the question’s answer will start on a new page following
that. The answers should not be all one paragraph. Use paragraphs, develop the essays. Avoid use of contractions, first or second person, colloquial
expressions, etc. This is a formal business writing assignment.