Research (up to 2 pages): Through your research, provide separate note of information related to each of the following elements of the “Wireless Communication Industry’s dominant features”.

Market Size: Annual sales revenue and total volume.

Scope of Competitive Rivalry: Local, regional, international, global

Market Growth Rate: percent annually

Stage in Life Cycle: Early development? Rapid growth? Mature.

Number of Companies in Industry: Lots of small companies or few dominant ones.

Channels of distribution

Degree of Vertical Integration: How prevalent is backward (suppliers) and forward integration (distributors, retailers).

Ease of Entry/Exit: Barriers to enter/leave the industry

Technology/Innovation: What is the pace of technological change in both productions, process innovation and new products introductions?

Product Characteristics: whether products are highly differentiated, weakly differentiated or essentially identical? Buyers perceive little real difference from seller to seller?

Scale Economies: The degree of importance of economies of scale in purchasing, distribution, and advertising

Experience Curve What is the impact of learning and experience in this industry?

Capacity Utilization: Are high rates of capacity utilization important for profitability

Industry Profitability: What are the historical levels of profitability?

-Are there segments within the industry, and if so, what are they, and how does their presence affect firms, strategies, competition, and levels of profitability within each segment?

Industry’s Dominant Features

Report (up to one page): Summarize what you have learned about the factors in the industry that have the most impact on it. In addition, if your industry is not a top-level industry, it might be a sub-industry within a main industry. For example, if you were studying steel production companies, the top-level industry is called metals and mining; within metals and mining there are two sub-industries dealing with steel, you would study steel production (sometimes called steel manufacturing). Basically describe the purpose of your industry—what does it do and what dominant economic features influence it the most. Choose carefully what information belongs in this section of your report, and what information should be included in one of the other five sections of the report.