Ethical Issues in International Marketing Essay
Ethical issues and decision points arise routinely in business at both the organizational and individual level. To more effectively navigate through ethical
issues, professionals should develop a personal perspective on ethics in the workplace before being confronted by an issue and should understand how
ethical decision making occurs in an organization.
To prepare for this assignment, each student will review the discussion of ethics presented in the textbook as well as carefully read FOR MKT 330 Marketing
Ethics Reading by Ferrell.pdf Download FOR MKT 330 Marketing Ethics Reading by Ferrell.pdf
Then, the student should prepare one document in which the following is provided:
an update of the statistics provided in the article (p. 6 and pp. 7-8)
a 500-word essay (approximately) that presents an analysis of a current (within the last 6 months) ethical situation that a specific company has confronted
related to marketing in a global setting or context using the Framework for Understanding Organizational Ethical Decision Making found in the Ferrell piece.
a reference list for articles used to identify and understand the current ethical situation being analyzed by the student. Articles should be from business
databases offered by the Rider University Library and should referenced according to APA style.