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Assignment Objective: This assignment allows students to gain experience in analyzing how a nonmarket issue affects a company and pertains to Learning
Outcomes 5 and 6. As a manager, you will often be part of the decision-making process when your organization is trying to determine how to respond to a
nonmarket issue. This assignment mimics that process.
Procedure: Analyze how a nonmarket issue affects a particular company or industry, identify three
or four possible strategies on how to address the nonmarket issue, and make a recommendation about which strategy should be utilized and why