Paper details
Locate and research an Australian organisation with evidence of a public relations function. Drawing from
prescribed readings (topics 1-4) and your own research, critically analyse the public relations activities of
the organisation (a minimum of four academic/scholarly sources required).
Locating an organisation engaged in public relations activities:
Research is vital. Look for evidence of communication with target publics. For example, media releases on
the website, social media accounts and content, events, annual reports, news articles etc. You may even
find information about specific public relations roles within the organisation.
You can choose any corporate, government or non-government organisation based in Australia, excluding
any organisations that have formed the basis of class discussions and case studies.
Harvard referencing required. Please go through the assignment instructions very carefully before you
working on this order. PS：please disregard the title “jing” which is not related to this order